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Real Estate Runway - Chad Sutton - Insta
S1E62: How to Gain the Strategic Edge and Better Influence in Your Network with Jake Havron
July 13, 2022 38 mins

Episode Description

In this episode, Jake shares his story of how he went from a basketball player to a nurse to a business consultant. Jake discusses the importance of having a strategic edge and influence in one's network, and how it can be instrumental in achieving success both professionally and personally. He also advises listeners to always question their limiting beliefs about sales and persuasion, so that they can improve their skills. Jake's story is one of determination and resilience, and his advice for individuals seeking to improve their influence is to develop essential listening.

From graduating with his nursing degree to then shifting into empowering people to create their strategic lives through results-driven coaching & speaking, Jake has always had the heart to serve humanity. He has been consulting solopreneurs just starting their journey to real estate teams doing $1.6 billion annually in production, and various industries and leaders in between. Jake guides them with strategic ways to become more influential with those around them, learning how to release bottlenecks in their life, and how to get more resourceful with their unique abilities.

[00:01 - 05:39] Opening Segment

  • Introducing Jake to the show

  • Brief background and career

[05:39 - 17:34] Influence: How to Get the Strategic Edge

  • The concept of "influence" is the ability to get someone to do what you want them to do

  • Jake's program entails learning about the strategic edge and how it can help individuals improve their influence

  • Understanding how people are influenced by pleasure and pain

  • When you ask a person why they are looking for an investment, or want to buy a house, you need to actively listen and understand their reasons

  • Understand a person's needs to turn those needs into desires

[13:47 - 31:13] Needs vs. Desires

  • The NWM acronym stands for Needs, Wants, and Authority

  • Questioning people about what they need and what they want

  • Wounds are areas of pain that people may feel that need to be addressed to move forward with a purchase

  • Money is only one part of the equation when trying to influence someone to buy something

  • When you stack up emotional, logical, and dominant reasons to buy, the customer will want to get in on the deal

[31:13 - 37:29] Closing Segment

  • Get to know more about Jake in the Quattro Trio

  • See the links below to connect with Jake

  • Final words


“You could be the most eloquent speaker in English, but if you’re trying to speak to someone that only speaks Spanish, they’re not going to understand basically anything that you're saying. And that’s what this is about with influence.” - Jake Havron

Connect with Jake through LinkedIn, Facebook, or visit

LEAVE A 5-STAR REVIEW + help someone who wants to explode their business growth by sharing this episode. Find out how team Quattro can help you by visiting

Real Estate Runway Podcast is all about alternative business and investment strategies to help you amplify life, and maximize wealth! Click here to find out more about the host, Chad Sutton.

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